With 2018 finished, we can begin to recapitulate and analyze the trends that occurred during the year. On this occasion, we will analyze the usage statistics and trends of operating systems, browsers and search engines during the second half of 2018 with respect to the same period of the previous year.
2018 is over and it is time to take stock of the year. As on previous occasions, we look back to analyze the statistics of the latest trends in the use of operating systems, browsers and search engines, dividing our attention between mobile and desktop devices.
Once again, we take as reference the data collected by NetMarketShare and we are ready to see how the trends have been as the statistics of use of mobile and desktop devices and how they have fluctuated with respect to the same period of the previous year.
Trends in mobility: browsers
We begin this review by the mobility of the second semester of 2018 with the browsers most used in desks and mobile devices and with their respective comparison with the data of the same dates in 2017.
Most used browsers in desks
Google Chrome not only maintains its leadership as the most used browser with a great difference with the rest of its competitors, but maintains a growing trend and consolidates its highest market share with 65%. In 2017, Chrome accumulated almost 58% of users, so the growth has been remarkable.
In second place is Internet Explorer, with only 10%, and Mozilla Firefox, with 9%. Both browsers have seen their market shares reduced by 2-3% due to the increase in Chrome.
Most used browsers on mobile devices
Google also dominates the browser market on mobile devices with a slightly lower figure (63%). The second position is occupied by Safari with a quarter of the market because it is the default browser of iOS devices.
The Chinese browser Baidu still has a low profile, but it has managed to consolidate in the third position with almost 3%. In the comparison with 2017, it does not even appear since its popularity was so small that it had a 0.29% share.
Trends in mobility: operating systems
Next, we move away from browsers to see the progression of operating systems, both desktop computers and mobile devices, in this second half of the year.
Most used operating systems on desktops
The scenery of desktop operating systems remains fairly stable over time. Windows is in first position with a huge difference with its competitors. Its 87% market share means a reduction of 1% compared to the same period of the previous year.
The second position is still Apple’s operating system. The loss of Windows has meant an increase of 1% for Mac OS, reaching almost a 10% share. The third place is for Linux, which keeps its share almost identical, without any remarkable movement.
Most used operating systems in mobile devices
Within mobile operating systems, the situation continues to be summarized in a dispute between the OS of Google and Apple. Android has 70% of the market, while iOS keeps 28%.
The differences with respect to the previous year are practically negligible, with a movement of the figures of less than 1%.
Trends in mobility: search engines
The search engine market is usually very predictable, with Google in the lead, but it is always interesting to analyze the trends that occur throughout the year, and it seems that trends are changing this 2018.
Most used search engines in desks
As expected, the hegemony of Google in the search engine terrain remains unshakable and remains in first position, far from its other competitors. The year ended with 76%, which is a slight increase compared to the previous year.
The first half of 2018 was a bit worrisome for Google, as it was sensing a growing trend for its main competitor, Baidu. However, the Chinese browser has not been able to consolidate this trend and has lost a 1% share with respect to the previous year.
Search engines most used in mobile devices
While, in desktops, Google maintains a clear and comfortable difference with respect to its competitors, mobile devices may be producing a change in trend, which we can only confirm in the coming months.
Last year, Google had almost all of this market, reaching a 94% share. However, in the second half of 2018, there has been a serious decrease in popularity, reaching 78%. Its main competitor, Baidu, which barely had 2% last year, has reached 2019 at almost 20% market share. We will have to be attentive to how this trend continues.
After this review of the statistics of use of operating systems, browsers and search engines in the second half of 2018, we already know what trends are following the most important companies in the market, which are consolidated in their first positions and which are losing part of their leadership and have to take actions to avoid losing their privileged positions.
Have you read if it will be due to the inclusion of Baidu as default engine in Chinese mobile?