Having already passed the year of 2018 and knowing the importance that mobility is gaining in the technology market; we analyzed the usage statistics and trends that have occurred in the first semester within operating systems, browsers and search engines.
As on previous occasions, once past the middle of 2018, we stop, look back and analyze the data on the latest trends in the use of operating systems, browsers and search engines, dividing our attention between mobile devices and desktops.
Based on the data offered by NetmarketShare, we continue to see the evident differences between mobile and desktop devices and confirm some trends that were seen in the previous cycles.
The position of privilege of Google in the mobile market has been news recently with the fine imposed by the European Commission to the US giant of 4.34 billion euros for its abuse of power. Within the sentence, it also required to modify his practices so as not to continue.
Probably, this historical sentence will entail changes in the usage statistics that we will see below, but it has not yet given time for these modifications to be perceived. Perhaps in the analysis we make at the end of the year, we will see some difference in the trends. Currently, 80% of the world’s smartphones use the Android operating system.
Trends in mobility: Browsers
We begin this review for mobility in this first semester of 2018 with the browsers most used in desks and mobile devices and with their respective comparison with the data of the same dates in 2017.
Most used browsers in desktops
The browser owned by Google continues with a clear leadership with respect to the rest of its competition, with more than half of the market (62%) and a comfortable difference with the following positions in the ranking.
Microsoft’s old browser, Internet Explorer, is in second place with 12%, while the program that had theoretically arrived to replace it, Microsoft Edge, has a much smaller share (4%), as does Safari (Apple).
The supremacy of Google Chrome has not only been confirmed in the first semester of 2018, but it continues in a growing trend with respect to the last year, which had almost 58% share. This also means that the rest of browsers have seen their numbers reduced during this same period, losing around 1-2%.
Most used browsers on mobile devices
Google also leads with its browser in the sector of mobile devices, settling with 63%. In this case, the market is practically divided between it and Safari, with 27%. The rest of the programs barely reach 2% and are unable to overshadow that two technology giants.
The trend in mobile devices is very similar to what we saw in desktop computers, only that the increase in market share of Google Chrome is significantly higher, going from 54% in 2017 to 63% currently held, while its only rival, Safari, its numbers have decreased by 2%, confirming the clear leadership of the search engine company.
Trends in mobility: Operating Systems
Next, we move away from browsers to see the progression of operating systems, both desktop computers and mobile devices, in this first half of the year.
Most used Operating Systems in Desktops
While Google had the throne in the previous section, in the operating systems, Windows is the king and with an abysmal difference. The company of Bill Gates monopolizes 88% of the market in desktop computers, leaving in a remote second place the Mac OS with 9% and Linux with 2%.
The records in this sector are very stable. Microsoft has just lost 1% share, the same number that has also lost Apple and Linux remains in the same position.
Operating Systems most used in Mobile Devices
In mobile devices, the presence of Microsoft disappears and it is Android who has the first position (70%), with a clear difference from the rest. Apple with his iOS follows it in a remote second place, with 29%.
The trend against last year has been positive for both operating systems. Android has increased its share slightly by 3%, while iOS has stopped its regression, reducing to just 1%.
Trends in mobility: Search engines
The search engine market is usually very predictable, with Google in the lead, but it is always interesting to analyze the trends that occur throughout the year, and it seems that trends are changing this 2018.
Most used search engines in desktops
Google continues to be the king of search engines, with 70% market share. In a second position is Baidu, the search engine par excellence in China, which comes to monopolize 16%. In the last positions, is Bing, owned by Microsoft, with 8%, and Yahoo, with 4%.
Although Google continues to dominate in this sector, the trend may be worrying for the technology giant. Compared to last year, it has lost almost 5% and Baidu continues in a growing trend, with growth of more than 6%. The last positions remain the same, with a discreet fall of Yahoo of almost 2%.
Most used search engines in mobile devices
Within mobile devices, Google monopolizes a greater market share, reaching 87%, leaving behind the Chinese search engine Baidu, with 11%, and Yahoo and Bing, each with 1%.
Despite the clear leadership of Google in this area, it repeats the same trend that occurred in desktop computers. The Google search has lost almost 5% shares. Meanwhile, its main competitor (Baidu) has seen its presence in the market increase by 8%.
After this review of the statistics of use of operating systems, browsers and search engines in the first half of 2018, we already know which trends are following the most important companies in the market, which are consolidated in their first positions and which are losing part of their leadership and they have to take actions to avoid these curves. We will see how the market behaves after the earthquake of the fine to Google of the European Commission.