{"id":100818,"date":"2026-04-28T14:17:31","date_gmt":"2026-04-28T12:17:31","guid":{"rendered":"https:\/\/www.viafirma.com\/?post_type=faq&#038;p=100818"},"modified":"2026-04-28T14:17:31","modified_gmt":"2026-04-28T12:17:31","slug":"restricciones-para-el-envio-de-sms-a-estados-unidos","status":"publish","type":"faq","link":"https:\/\/www.viafirma.com\/es\/faqs\/restricciones-para-el-envio-de-sms-a-estados-unidos\/","title":{"rendered":"Restricciones para el env\u00edo de SMS a Estados Unidos"},"content":{"rendered":"<p>En EE. UU., el ecosistema de SMS ha cambiado radicalmente con la implementaci\u00f3n del est\u00e1ndar <strong>10DLC<\/strong> (10-Digit Long Code) para el tr\u00e1fico <strong>A2P<\/strong> (Application-to-Person).<\/p>\n<ul>\n<li><strong>Registro de Marca y Campa\u00f1a<\/strong>: Es obligatorio registrar tanto la Marca (qui\u00e9n env\u00eda) como la Campa\u00f1a (qu\u00e9 se env\u00eda y para qu\u00e9) a trav\u00e9s de un ecosistema llamado The Campaign Registry.<\/li>\n<li><strong>Categorizaci\u00f3n<\/strong>: Se debe especificar el tipo de mensajes (ej. Notificaciones de firma electr\u00f3nica, 2FA\/OTP, marketing). Cada categor\u00eda tiene tasas de entrega y costes diferentes.<\/li>\n<li><strong>Consentimiento Estricto (Opt-in)<\/strong>: Los operadores estadounidenses son implacables con el consentimiento. Debes poder demostrar que el usuario acept\u00f3 recibir SMS. Los mensajes deben incluir siempre una opci\u00f3n de salida clara (ej. \u00abReply STOP to unsubscribe\u00bb).<\/li>\n<li><strong>Prohibici\u00f3n de Contenido (SHAFT)<\/strong>: Est\u00e1 estrictamente prohibido enviar contenido relacionado con Sexo, Alcohol, Armas, Tabaco o Cannabis (SHAFT), incluso en estados donde el consumo sea legal. El incumplimiento puede suponer multas de hasta 10.000$ por mensaje.<\/li>\n<li><strong>Prohibici\u00f3n de Acortadores<\/strong>: Los acortadores p\u00fablicos (bit.ly, tinyurl) suelen provocar el bloqueo inmediato de la campa\u00f1a por parte de los operadores (T-Mobile, AT&amp;T, Verizon).<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[268],"class_list":["post-100818","faq","type-faq","status-publish","hentry","category-sms-requisitos-y-restricciones-por-paises"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/faq\/100818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":1,"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/faq\/100818\/revisions"}],"predecessor-version":[{"id":100819,"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/faq\/100818\/revisions\/100819"}],"wp:attachment":[{"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/media?parent=100818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/categories?post=100818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}