{"id":101371,"date":"2026-05-19T09:17:48","date_gmt":"2026-05-19T07:17:48","guid":{"rendered":"https:\/\/www.viafirma.com\/?post_type=faq&p=101371"},"modified":"2026-05-19T09:23:19","modified_gmt":"2026-05-19T07:23:19","slug":"resumen-regulacion-de-sms-por-paises","status":"publish","type":"faq","link":"https:\/\/www.viafirma.com\/es\/faqs\/resumen-regulacion-de-sms-por-paises\/","title":{"rendered":"Resumen: Regulaci\u00f3n de SMS por Pa\u00edses"},"content":{"rendered":"

Gu\u00eda de Regulaci\u00f3n Global para Env\u00edo de SMS<\/h2>\n

Matriz de requisitos de registro de Sender ID (Remitente), restricciones locales y niveles de criticidad.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Pa\u00eds \/ Regi\u00f3n<\/th>\nTipo de Remitente Permitido<\/th>\nRegistro Previo<\/th>\nRestricciones Clave y Notas Locales<\/th>\nCriticidad<\/th>\n<\/tr>\n<\/thead>\n
Estados Unidos y Canad\u00e1<\/strong><\/td>\nSolo Num\u00e9rico (10DLC \/ Toll-Free \/ Short Code)<\/td>\nObligatorio<\/td>\nProhibido el remitente alfanum\u00e9rico (texto). Requiere registrar la marca en el ecosistema 10DLC o verificar n\u00fameros Toll-Free. Filtrado estricto de URLs acortadas p\u00fablicas.<\/td>\nCr\u00edtica<\/span><\/td>\n<\/tr>\n
Espa\u00f1a<\/strong><\/td>\nAlfanum\u00e9rico y Num\u00e9rico<\/td>\nObligatorio<\/td>\nNormativa CNMC. Registro obligatorio de alias alfanum\u00e9ricos demostrando vinculaci\u00f3n leg\u00edtima con la marca. Prohibici\u00f3n estricta de t\u00e9rminos gen\u00e9ricos.<\/td>\nAlta<\/span><\/td>\n<\/tr>\n
Francia<\/strong><\/td>\nAlfanum\u00e9rico y Num\u00e9rico<\/td>\nObligatorio<\/td>\nProhibici\u00f3n de remitentes gen\u00e9ricos. Toque de queda estricto para SMS de marketing (prohibido de 22:00 a 08:00, domingos y festivos completos).<\/td>\nAlta<\/span><\/td>\n<\/tr>\n
Finlandia<\/strong><\/td>\nAlfanum\u00e9rico y Num\u00e9rico<\/td>\nObligatorio<\/td>\nRegistro estricto ante la autoridad Traficom para mitigar estafas de suplantaci\u00f3n de identidad (bancos\/gobierno).<\/td>\nAlta<\/span><\/td>\n<\/tr>\n
Reino Unido<\/strong><\/td>\nAlfanum\u00e9rico y Num\u00e9rico<\/td>\nRecomendado<\/td>\nFiltros autom\u00e1ticos fuertes en operadoras contra remitentes gen\u00e9ricos y enlaces sospechosos. Se exige remitente claro de marca.<\/td>\nMedia<\/span><\/td>\n<\/tr>\n
Alemania<\/strong><\/td>\nAlfanum\u00e9rico y Num\u00e9rico<\/td>\nNo<\/td>\nAbierto, pero con un control anti-spam muy severo a nivel de contenido de texto por parte de los operadores de red.<\/td>\nBaja<\/span><\/td>\n<\/tr>\n
Brasil<\/strong><\/td>\nNum\u00e9rico y Alfanum\u00e9rico<\/td>\nObligatorio<\/td>\nRequiere entidad legal local o representaci\u00f3n para registrar el Sender ID. Prohibido el contenido de apuestas o criptomonedas no reguladas.<\/td>\nAlta<\/span><\/td>\n<\/tr>\n
M\u00e9xico<\/strong><\/td>\nNum\u00e9rico (Ciertos operadores cambian a c\u00f3digos cortos)<\/td>\nNo<\/td>\nLos operadores locales suelen sustituir los remitentes internacionales o alfanum\u00e9ricos por c\u00f3digos num\u00e9ricos locales de forma aleatoria para evitar spam.<\/td>\nMedia<\/span><\/td>\n<\/tr>\n
Colombia<\/strong><\/td>\nAlfanum\u00e9rico y Num\u00e9rico<\/td>\nOpcional<\/td>\nRestricci\u00f3n horaria para SMS comerciales (solo permitidos de 08:00 a 21:00). Filtrado de palabras clave de fraude.<\/td>\nMedia<\/span><\/td>\n<\/tr>\n
India<\/strong><\/td>\nAlfanum\u00e9rico (6 caracteres exactos)<\/td>\nObligatorio<\/td>\nSistema DLT extremadamente estricto. Requiere registrar la empresa, los encabezados y cada plantilla de texto exacta. Bloqueo de usuarios registrados en la lista nacional DND (Do Not Disturb).<\/td>\nCr\u00edtica<\/span><\/td>\n<\/tr>\n
Arabia Saudita y EAU<\/strong><\/td>\nAlfanum\u00e9rico aprobado<\/td>\nObligatorio<\/td>\nTolerancia cero al spam. Requiere cartas de autorizaci\u00f3n firmadas (LOA), documentos comerciales locales y aprobaci\u00f3n manual de cada operador de red.<\/td>\nCr\u00edtica<\/span><\/td>\n<\/tr>\n
China<\/strong><\/td>\nNum\u00e9rico local aprobado<\/td>\nObligatorio<\/td>\nProhibido el tr\u00e1fico internacional directo sin pasar por una pasarela gubernamental y de operadores locales aprobada. Requiere a\u00f1adir un \u00abfirmado\u00bb de texto fijo al final del mensaje.<\/td>\nCr\u00edtica<\/span><\/td>\n<\/tr>\n
Singapur<\/strong><\/td>\nAlfanum\u00e9rico (Registro SSIR)<\/td>\nObligatorio<\/td>\nEs obligatorio registrarse en el Full Registry de la IMDA. Cualquier mensaje con remitente no registrado se marca autom\u00e1ticamente como \u00abLikely-SCAM\u00bb (Probable Estafa).<\/td>\nCr\u00edtica<\/span><\/td>\n<\/tr>\n
Australia<\/strong><\/td>\nAlfanum\u00e9rico y Num\u00e9rico<\/td>\nObligatorio<\/td>\nRegulaci\u00f3n ACMA. Registro obligatorio de los ID de remitente alfanum\u00e9ricos para demostrar la propiedad leg\u00edtima de la marca y evitar la suplantaci\u00f3n.<\/td>\nAlta<\/span><\/td>\n<\/tr>\n
Sud\u00e1frica<\/strong><\/td>\nAlfanum\u00e9rico y Num\u00e9rico<\/td>\nNo<\/td>\nRegulado por el c\u00f3digo de conducta WASPA. Prohibici\u00f3n estricta de enviar mensajes comerciales por la noche o fines de semana sin consentimiento expl\u00edcito previo.<\/td>\nMedia<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[268],"class_list":["post-101371","faq","type-faq","status-publish","hentry","category-sms-requisitos-y-restricciones-por-paises"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/faq\/101371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":2,"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/faq\/101371\/revisions"}],"predecessor-version":[{"id":101373,"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/faq\/101371\/revisions\/101373"}],"wp:attachment":[{"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/media?parent=101371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.viafirma.com\/es\/wp-json\/wp\/v2\/categories?post=101371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}