Main applicable changes
- Prohibition of generic terms
The sender cannot be a generic term, such as “alert”, “appointment” or “store”.
- Strict character restrictions
The Sender ID must contain only Latin alphanumeric characters:
✅ Allowed: Letters (A–Z / a–z) without accents and digits (0–9).
❌ Not allowed: Spaces, accents, punctuation marks, special characters and non-Latin alphabets.
- Reminder of current regulations
- Non-numeric: The sender cannot consist solely of numbers or simulate a telephone number.
- Clear identification: The Sender ID must immediately and clearly identify the brand or advertiser.
⚠️ Blocking risk
From 1 March, any Sender ID that does not comply with this regulation may be blocked or automatically replaced by French operators.